Digital 101: Mobile Rising Stars Ad Units (1 of 5)

Last month the IAB released its Mobile Rising Stars Ad Interaction & Effectiveness study, which highlights significant performance metrics findings that include:

• Interaction Rate - Mobile Rising Star Ads generate nearly 2x the Interaction Rate of Standard Mobile Ads

• Brand Recall - User interaction with Mobile Rising Stars ads lead to 18% greater brand recall compared to users viewing a standard banner ad
• Message Recall - User interaction with Mobile Rising Star Ads lead to 23% greater message recall compared to users viewing a standard banner ad

In light of the rapid adoption of these products, we're spotlighting the five Mobile Rising Stars ad units beginning with Filmstrip: a scrolling, multi-panel ad spec'ed for full screen implementation (phone or tablets) and as a 300x600 unit within content on tablets, 

Basic Product Specs:

See the Filmstrip in action below.

Click here to learn more about all five Mobile Rising Stars ad units.