Last month the IAB released its Mobile Rising Stars Ad Interaction & Effectiveness study, which highlights significant performance metrics findings that include:
Basic Product Specs:
- Interaction Rate - Mobile Rising Star Ads generate nearly 2x the Interaction Rate of Standard Mobile Ads
- Brand Recall - User interaction with Mobile Rising Stars ads lead to 18% greater brand recall compared to users viewing a standard banner ad
- Message Recall - User interaction with Mobile Rising Star Ads lead to 23% greater message recall compared to users viewing a standard banner ad
Basic Product Specs:
See the Filmstrip in action below.
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