Digital Advertising-101
  • Home
  • Digital Dictionary
  • Creative Library
  • Geo Targeting
  • Blog
  • Calculators

Digital 101: Mobile Rising Stars Ad Units (1 of 5)

7/29/2013

1 Comment

 
Last month the IAB released its Mobile Rising Stars Ad Interaction & Effectiveness study, which highlights significant performance metrics findings that include:
  • Interaction Rate - Mobile Rising Star Ads generate nearly 2x the Interaction Rate of Standard Mobile Ads
  • Brand Recall - User interaction with Mobile Rising Stars ads lead to 18% greater brand recall compared to users viewing a standard banner ad
  • Message Recall - User interaction with Mobile Rising Star Ads lead to 23% greater message recall compared to users viewing a standard banner ad
In light of the rapid adoption of these products, we're spotlighting the five Mobile Rising Stars ad units beginning with Filmstrip: a scrolling, multi-panel ad spec'ed for full screen implementation (phone or tablets) and as a 300x600 unit within content on tablets, 

Basic Product Specs:
Picture
See the Filmstrip in action below.

Click here to learn more about all five Mobile Rising Stars ad units.
 
1 Comment
Bulk Messaging link
9/16/2013 07:59:31 pm

Your blog has always attracted me and this particular post left me speechless. It is one of the best pieces of writing I have seen on Digital Advertising-101 blog. Good job.....

Reply



Leave a Reply.

    RSS Feed

    Author

    This site is a one-stop-shop introduction for anyone interested in learning about the Digital Ad Space from a  professional with years of experience working and training others in the world of Digital Advertising.

    Recent Topics

    Ad Verification Simplified
    Average Click-thru Rates

    Demographic Data
    ​Discrepancies

    Identifying Creative Types
    Understanding Ad Tags

    Categories

    All
    Creative
    Delivery & Metrics
    Demographic Data
    Industry News
    Mobile

Powered by Create your own unique website with customizable templates.
Photo used under Creative Commons from Javier A Bedrina