The Rising Star units are relatively young—the display units were announced in 2011—but the demand for performance has encouraged rapid adoption.
Stat # 3 - “Users are 2.5 times more likely to interact with a Rising Stars ad unit than a standard ad unit”. They are also 2 times more likely to react quicker to a Rising Stars ad than to a standard one. (Marketing Vox)
Stat # 15 -“Users also view ads longer, by 31%, with Rising Stars units versus standard formats”. (Marketing Vox)
Stat # 21 -“The 6 mobile rising stars ad units enjoyed a 9.3% interaction rate (slide, swipe, tap), almost double the rate for the standard mobile banner ad (5.2%) analyzed”. (Marketing Charts)
Click Here for the full Flite list.