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Digital 101: 25 Stats About IAB Rising Star Ad Units

7/25/2013

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The Rising Star units are relatively young—the display units were announced in 2011—but the demand for performance has encouraged rapid adoption.
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Below are 3 of the 25 Stats, compiled by Flite, that highlight why the Rising Star ad units have experienced rapid adoption: 

Stat # 3 - “Users are 2.5 times more likely to interact with a Rising Stars ad unit than a standard ad unit”. They are also 2 times more likely to react quicker to a Rising Stars ad than to a standard one. (Marketing Vox)

Stat # 15 -“Users also view ads longer, by 31%, with Rising Stars units versus standard formats”. (Marketing Vox)

Stat # 21 -“The 6 mobile rising stars ad units enjoyed a 9.3% interaction rate (slide, swipe, tap), almost double the rate for the standard mobile banner ad (5.2%) analyzed”. (Marketing Charts)

Click Here for the full Flite list.

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