Latest eMarketer article on growth in Global Ad Spending highlights one of the major driving factors behind this growth: Mobile Ad Spending - projected to be 67% of all North American Ad Spend by 2018. Read the full article here.

Last month the IAB released its Mobile Rising Stars Ad Interaction & Effectiveness study, noting a significant increase in performance metrics like Interaction Rate, Brand Recall and Message Recall. Our final spotlight placements are the Full Page Flex and the Slider.

Click here to learn more about all five Mobile Rising Stars ad units.

Last month the IAB released its Mobile Rising Stars Ad Interaction & Effectiveness study, noting a significant increase in performance metrics like Interaction Rate, Brand Recall and Message Recall. 

Today's spotlight, the Adhesion Banner, is a persistent ad unit positioned at the bottom of the Smartphone or Tablet that appears/disappears as the user interacts with the device or content.

See the Adhesion Banner in action below.

Click here to learn more about all five Mobile Rising Stars ad units.

Last month the IAB released its Mobile Rising Stars Ad Interaction & Effectiveness study, noting a significant increase in performance metrics like Interaction Rate, Brand Recall and Message Recall. 

Today's spotlight, the Mobile Pull, is a two component Smartphone or Tablet ad unit, starting with a top or bottom screen banner ad, that vertically pulls a full screen ad experience on user interaction.

Basic Product Specs:

Click here to learn more about all five Mobile Rising Stars ad units.

Last month the IAB released its Mobile Rising Stars Ad Interaction & Effectiveness study, which highlights significant performance metrics findings that include:

• Interaction Rate - Mobile Rising Star Ads generate nearly 2x the Interaction Rate of Standard Mobile Ads

• Brand Recall - User interaction with Mobile Rising Stars ads lead to 18% greater brand recall compared to users viewing a standard banner ad
• Message Recall - User interaction with Mobile Rising Star Ads lead to 23% greater message recall compared to users viewing a standard banner ad

In light of the rapid adoption of these products, we're spotlighting the five Mobile Rising Stars ad units beginning with Filmstrip: a scrolling, multi-panel ad spec'ed for full screen implementation (phone or tablets) and as a 300x600 unit within content on tablets, 

Basic Product Specs:

See the Filmstrip in action below.

Click here to learn more about all five Mobile Rising Stars ad units.