Last month the IAB released its Mobile Rising Stars Ad Interaction & Effectiveness study, noting a significant increase in performance metrics like Interaction Rate, Brand Recall and Message Recall. Our final spotlight placements are the Full Page Flex and the Slider.
Last month the IAB released its Mobile Rising Stars Ad Interaction & Effectiveness study, noting a significant increase in performance metrics like Interaction Rate, Brand Recall and Message Recall. Today's spotlight, the Adhesion Banner, is a persistent ad unit positioned at the bottom of the Smartphone or Tablet that appears/disappears as the user interacts with the device or content. See the Adhesion Banner in action below.
Last month the IAB released its Mobile Rising Stars Ad Interaction & Effectiveness study, noting a significant increase in performance metrics like Interaction Rate, Brand Recall and Message Recall. Today's spotlight, the Mobile Pull, is a two component Smartphone or Tablet ad unit, starting with a top or bottom screen banner ad, that vertically pulls a full screen ad experience on user interaction. Basic Product Specs:
Last month the IAB released its Mobile Rising Stars Ad Interaction & Effectiveness study, which highlights significant performance metrics findings that include:
Basic Product Specs: See the Filmstrip in action below.
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This site is a one-stop-shop introduction for anyone interested in learning about the Digital Ad Space from a professional with years of experience working and training others in the world of Digital Advertising. Recent Topics
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