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eMarketer: Digital drives gains in Ad Spending Growth

7/9/2014

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Latest eMarketer article on growth in Global Ad Spending highlights one of the major driving factors behind this growth: Mobile Ad Spending - projected to be 67% of all North American Ad Spend by 2018. Read the full article here.
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Digital 101: Mobile Rising Stars Ad Units (4 & 5)

8/7/2013

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Last month the IAB released its Mobile Rising Stars Ad Interaction & Effectiveness study, noting a significant increase in performance metrics like Interaction Rate, Brand Recall and Message Recall. Our final spotlight placements are the Full Page Flex and the Slider.

Full Page Flex - This full screen ad experience is designed to responsively fit across Smartphone and Tablet devices with consistent behaviors.
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Slider - A two component Smartphone or Tablet ad unit, starting with a standard ad banner that, on user interaction, horizontally slides a full screen interactive ad experience.
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Click here to learn more about all five Mobile Rising Stars ad units.

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Digital 101: Mobile Rising Stars Ad Units (3 of 5)

8/1/2013

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Last month the IAB released its Mobile Rising Stars Ad Interaction & Effectiveness study, noting a significant increase in performance metrics like Interaction Rate, Brand Recall and Message Recall. 

Today's spotlight, the Adhesion Banner, is a persistent ad unit positioned at the bottom of the Smartphone or Tablet that appears/disappears as the user interacts with the device or content.
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See the Adhesion Banner in action below.

Click here to learn more about all five Mobile Rising Stars ad units.

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Digital 101: Mobile Rising Stars Ad Units (2 of 5)

7/31/2013

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Last month the IAB released its Mobile Rising Stars Ad Interaction & Effectiveness study, noting a significant increase in performance metrics like Interaction Rate, Brand Recall and Message Recall. 

Today's spotlight, the Mobile Pull, is a two component Smartphone or Tablet ad unit, starting with a top or bottom screen banner ad, that vertically pulls a full screen ad experience on user interaction.
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Basic Product Specs:
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Click here to learn more about all five Mobile Rising Stars ad units.

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Digital 101: Mobile Rising Stars Ad Units (1 of 5)

7/29/2013

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Last month the IAB released its Mobile Rising Stars Ad Interaction & Effectiveness study, which highlights significant performance metrics findings that include:
  • Interaction Rate - Mobile Rising Star Ads generate nearly 2x the Interaction Rate of Standard Mobile Ads
  • Brand Recall - User interaction with Mobile Rising Stars ads lead to 18% greater brand recall compared to users viewing a standard banner ad
  • Message Recall - User interaction with Mobile Rising Star Ads lead to 23% greater message recall compared to users viewing a standard banner ad
In light of the rapid adoption of these products, we're spotlighting the five Mobile Rising Stars ad units beginning with Filmstrip: a scrolling, multi-panel ad spec'ed for full screen implementation (phone or tablets) and as a 300x600 unit within content on tablets, 

Basic Product Specs:
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See the Filmstrip in action below.

Click here to learn more about all five Mobile Rising Stars ad units.
 
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    This site is a one-stop-shop introduction for anyone interested in learning about the Digital Ad Space from a  professional with years of experience working and training others in the world of Digital Advertising.

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