Latest eMarketer article on growth in Global Ad Spending highlights one of the major driving factors behind this growth: Mobile Ad Spending - projected to be 67% of all North American Ad Spend by 2018. Read the full article here.
The Rising Star units are relatively young—the display units were announced in 2011—but the demand for performance has encouraged rapid adoption.
Below are 3 of the 25 Stats, compiled by Flite, that highlight why the Rising Star ad units have experienced rapid adoption:
Stat # 3 - “Users are 2.5 times more likely to interact with a Rising Stars ad unit than a standard ad unit”. They are also 2 times more likely to react quicker to a Rising Stars ad than to a standard one. (Marketing Vox)
Stat # 15 -“Users also view ads longer, by 31%, with Rising Stars units versus standard formats”. (Marketing Vox)
Stat # 21 -“The 6 mobile rising stars ad units enjoyed a 9.3% interaction rate (slide, swipe, tap), almost double the rate for the standard mobile banner ad (5.2%) analyzed”. (Marketing Charts)
Click Here for the full Flite list.
Digital 101 Industry News: Internet Advertising Revenues Hit Historic High in Q3 2012 at Nearly $9.3 Billion, Rising 18% Over Same Period Last Year, According to IAB
SAN JOSE, Calif. — Oct. 24, 2012 -- Digital marketing is not meeting the needs of consumers according to new research released from Adobe Systems Incorporated. The U.S. study, Click Here: The State of Online Advertising exposes new insights into the beliefs of both consumers and professional marketers that traditional marketing is still more effective than online marketing. Click on the following animated infographic for additional insights.
For more information on the research results visit Click Here: The State of Online Advertising Study and Click Here: The State of Online Advertising Infographic.
This site is a one-stop-shop introduction for anyone interested in learning about the Digital Ad Space from a professional with years of experience working and training others in the world of Digital Advertising.
Ad Verification Simplified
Average Click-thru Rates
Identifying Creative Types
Understanding Ad Tags