Latest eMarketer article on growth in Global Ad Spending highlights one of the major driving factors behind this growth: Mobile Ad Spending - projected to be 67% of all North American Ad Spend by 2018. Read the full article here.

Below are 3 of the 25 Stats, compiled by Flite, that highlight why the Rising Star ad units have experienced rapid adoption: 

Stat # 3 - “Users are 2.5 times more likely to interact with a Rising Stars ad unit than a standard ad unit”. They are also 2 times more likely to react quicker to a Rising Stars ad than to a standard one. (Marketing Vox)

Stat # 15 -“Users also view ads longer, by 31%, with Rising Stars units versus standard formats”. (Marketing Vox)

Stat # 21 -“The 6 mobile rising stars ad units enjoyed a 9.3% interaction rate (slide, swipe, tap), almost double the rate for the standard mobile banner ad (5.2%) analyzed”. (Marketing Charts)

Click Here for the full Flite list.

Amusing explanation of social media terms from a lover of donuts...

SAN JOSE, Calif. — Oct. 24, 2012 -- Digital marketing is not meeting the needs of consumers according to new research released from Adobe Systems Incorporated. The U.S. study, Click Here: The State of Online Advertising exposes new insights into the beliefs of both consumers and professional marketers that traditional marketing is still more effective than online marketing. Click on the following animated infographic for additional insights.

For more information on the research results visit Click Here: The State of Online Advertising Study and Click Here: The State of Online Advertising Infographic.