Top 2014-15 DMA Markets for African-Americans based on TV Homes Estimates as of January 1, 2015.
Top 2014-15 DMA Markets for Hispanics based on TV Homes Estimates as of January 1, 2015.What's the difference?
The Definitions
A Designated Market Area (DMA) is a geographic area of the US that represents specific television markets defined by, and annually updated by, Nielsen Media Research. There are currently 210 DMA markets in the U.S. A Metropolitan Statistical Area (MSA) is a geographical area defined by the federal Office of Management and Budget (OMB) that represents the metropolitan area of a city. As of June 6, 2003, the OMB has defined a total of 362 Metropolitan Statistical Areas. Ad Targeting DMA is the most common, and often preferred means of Geo targeting an ad campaign. In the realm of digital advertising, Google DoubleClick, arguably the largest ad serving platform, allows users to Geo target ads via Country, Region, City, Zip Code or "US Metro Areas", which is in fact DMA targeting. In order to achieve accurate MSA targeting for digital ad-serving it is recommended that one converts the desired MSA markets into a relevant City or Zip Code list. Last month the IAB released its Mobile Rising Stars Ad Interaction & Effectiveness study, noting a significant increase in performance metrics like Interaction Rate, Brand Recall and Message Recall. Our final spotlight placements are the Full Page Flex and the Slider.
Last month the IAB released its Mobile Rising Stars Ad Interaction & Effectiveness study, noting a significant increase in performance metrics like Interaction Rate, Brand Recall and Message Recall. Today's spotlight, the Adhesion Banner, is a persistent ad unit positioned at the bottom of the Smartphone or Tablet that appears/disappears as the user interacts with the device or content.  See the Adhesion Banner in action below.
Last month the IAB released its Mobile Rising Stars Ad Interaction & Effectiveness study, noting a significant increase in performance metrics like Interaction Rate, Brand Recall and Message Recall. Today's spotlight, the Mobile Pull, is a two component Smartphone or Tablet ad unit, starting with a top or bottom screen banner ad, that vertically pulls a full screen ad experience on user interaction.
Basic Product Specs:  Last month the IAB released its Mobile Rising Stars Ad Interaction & Effectiveness study, which highlights significant performance metrics findings that include:
Basic Product Specs:
See the Filmstrip in action below.
The Rising Star units are relatively young—the display units were announced in 2011—but the demand for performance has encouraged rapid adoption.  Below are 3 of the 25 Stats, compiled by Flite, that highlight why the Rising Star ad units have experienced rapid adoption:
Stat # 3 - “Users are 2.5 times more likely to interact with a Rising Stars ad unit than a standard ad unit”. They are also 2 times more likely to react quicker to a Rising Stars ad than to a standard one. (Marketing Vox) Stat # 15 -“Users also view ads longer, by 31%, with Rising Stars units versus standard formats”. (Marketing Vox) Stat # 21 -“The 6 mobile rising stars ad units enjoyed a 9.3% interaction rate (slide, swipe, tap), almost double the rate for the standard mobile banner ad (5.2%) analyzed”. (Marketing Charts) Click Here for the full Flite list. Whenever I work with Sales on an RFP some of the most common questions I get asked surrounds CTR, mainly:
While most Publishers are able to provide their teams with internal site performance metrics, Google's DoubleClick Benchmark Report - an aggregate of DFA data that includes hundreds of advertisers, thousands of campaigns and tens of billions of ad impressions - provides a good benchmark for click-thru rates on display ads that can be used to make those initial "Which ad size and type should the Advertiser go with?" decisions. Below is one example of the metrics presented in Google’s DoubleClick Benchmark Report. 
The steady rise in the volume of delivered digital ads have made it increasingly difficult for agencies to verify the accurate execution of online campaigns across a growing number of purchased Publisher sites. In response, numerous companies have entered the Industry with a range of solutions to address these implementation concerns. Enter Ad Verification.
What is Ad Verification? Ad verification is a technology service offered by Vendors to ensure that ads appear on intended sites, reach the targeted audience, and have been executed in a manner consistent with the terms of the campaign. Vendors providing this service include AdXpose, Adometry, Adsafe and Double Verify. What does Ad Verification track? Targeting parameters tracked thru Ad Verification include:
How does Ad Verification work? Ad verification services are generally integrated into ad campaigns using some form of tracking asset (ad tags, beacons, etc.). Whenever this "tracked" ad is served on a Publisher site a decision can be made by the ad verification service to "block" the ad - prevent the ad from appearing on a page - if the page does not meet the site, geographical, or content parameters that were laid out for the campaign. The Ad Verification vendor supplies a routine report to the agency and Publisher highlighting the number of ad calls that were blocked, by parameter, providing Publishers with an opportunity to troubleshoot and/or adjust campaign set up. What is required to implement Ad Verification? Not much. Once an ad campaign is contracted, the Ad Verification vendor typically requires that included Publisher sites provide a list of all site URLS where the tracked campaign is expected to run. Depending on the implementation method, the Publisher may also need to implement a tracking pixel for the campaign. SAN JOSE, Calif. — Oct. 24, 2012 -- Digital marketing is not meeting the needs of consumers according to new research released from Adobe Systems Incorporated. The U.S. study, Click Here: The State of Online Advertising exposes new insights into the beliefs of both consumers and professional marketers that traditional marketing is still more effective than online marketing. Click on the following animated infographic for additional insights. For more information on the research results visit Click Here: The State of Online Advertising Study and Click Here: The State of Online Advertising Infographic.
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This site is a one-stop-shop introduction for anyone interested in learning about the Digital Ad Space from a professional with years of experience working and training others in the world of Digital Advertising. Recent Topics
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