Digital Advertising-101

Welcome

Entering the realm of Digital Advertising is like traveling to another country; complete with its own language, culture, and currency. After years of training others, both on the front and back-end of Digital Advertising, I’ve pooled this information into a “one-stop-shop” introduction for anyone interested in learning about this world.

Click on the Digital Dictionary or Creative Library for a quick hit list of the language and products.

Geographic resources, including an interactive US DMA Map, are available on the Geo Targeting tab.

For a deeper dive, visit my Blog for bite-sized postings on topics that range the front and back-ends of Digital Advertising,

And don’t forget to bookmark the Calculators page, complete with tools to instantly calculate Impressions, CPM, Spend, CPC, Reach, and Frequency.